What Is Blogging, And Should You Do It?

I’ve had a number of people ask questions about blogging.  What is blogging?  Why do I write a blog?  Should they start one?  What does one write about?  Why would anyone want to read it?  Many REALLY good questions.

Since I’ve been blogging for over a year and a half, I thought I would start a series of posts about blogging, offering my thoughts on many of these questions.

First of all, what is a blog?  A blog is a little like an online journal.  The original concept was a “web log” or series of journal entries posted online for others to read.  It was shortened later to “blog.”

Blogs can be about anything.  And I do mean ANYTHING.  There are blogs about every topic you can think of.  Fire up good ol’ Google and type in any random topic or bizarre question and chances are there are blogs out there discussing it.

My blog is, obviously, about health topics because I’m a family doctor and that’s what I do for a living.  It also (happily for me) is what I’m passionate about 🙂

So should you write a blog?  The answer is yes, if your goal is to reach people and connect with them.  Here are some examples of situations where blogging is a great fit:

1. You’re passionate about something.  My friend Cathy is a crusader against genetically modified food.  Another friend, Kim, has a daughter who has congenital heart disease.  If there’s something that gets you fired up, you should write about it!

2. You are GOOD at something.  My neighbor Kate is a very talented writer AND an accomplished musician.  The fact that she is still a teenager makes me eager to see what happens when she’s “all grown up,” LOL!  Her sister Emily fences for her college team.  Both girls have talents they could share with the world through a blog.

3. You have a product or service to sell.  My friend Ara is a podiatrist trying to consider whether blogging will help his practice.  (My answer is, of course, YES!)  People buy from people.  They especially buy from people they know, like and trust.  Blogging is a great way to not only connect with and build relationships with current customers but also to find new customers online.

Blogging is organic.  Readers forward emails to people they think will like the content, share your posts on Facebook and Twitter and other social media.

Blogging has become much more mainstream lately.  Chances are that you have at least one reason to start blogging yourself.  (I have at least three!)

QUESTION:  Does any of my three reasons to blog describe you?


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