What Do Bloggers Write About?

After deciding to start a blog and getting your site set up, the next question to ask is, “What do bloggers write about?”

What are you passionate about?  What makes you mad?  What makes you happy?  If you could do ONE thing that would make the world a better place, what would it be?

You should write about THAT.

For me, my passionate is health and wellness.  (Duh.  I’m a doctor.)  For the last year and a half I’ve written (pretty much nonstop, LOL!) about health and medical topics, with brief forays into current events and other topics that caught my attention.

Recently I’ve started writing about two other topics that are passions of mine – blogging and network marketing / entrepreneurship.  I’ve spent a lot of time over the last two years or so learning everything I can get ahold of on these two topics.

You know what they say – you don’t really know something until you can teach it to someone else!

But back to the topic:  What do bloggers write about?

1.  Their passions

If you have something you are always reading about and researching, you’ve got tremendous material for blog posts.  Every time you read something new, like a new book or article or news report, if you can distill it down to 3-4 bullet points, that’s a blog post!

There are plenty of people out there that are passionate about the same things that turn you on.  Writing about this super-important topic is a great way to find and connect with them.  Do you Google your favorite topic?  So do they.  If you have a “Contact Me” tab on your blog (like mine) it’s an easy way for them to get in touch with you.

2.  Their skills

Are you good at something?  Do you love to cook, to garden, to play a musical instrument, to write?  There are those who want to know how to do it too!  Writing a blog is a wonderful way to be available to those who want to be learn about the thing that you do so well.

Writing how-to blogs is a great way to find others who are interested in doing the same things you’re interested in.

QUESTION:  Think back to the things you have done every day for the last week.  Is there anything you did regularly that was different from everyone else?  What was it?  What is your hobby, the thing that you spend money on that others might think was frivolous but makes YOU happy?  What makes you mad?  Makes you want to write your congressman?  Tell me below 🙂

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How Do You Get Started Blogging?

After “Should I write a blog?” the next question I usually hear is “How do you get started blogging?”  There are many ways to get started with blogging.  There is one important decision to make though, right at the outset.

First you must decide if there is any chance that at ANY time in the future you would like to be able to make money with your blog.  Are you completely opposed to the idea of earning an income from your blog?  Are you unable to conceive of any circumstance where you would change your mind?  If this is the case, you can use any of the hosted blogging sites like Blogger, Tumblr or WordPress.com.

If at any time you can imagine wanting to earn an income from your blog, you should carefully read the terms and conditions of any blog hosting site you choose to use.  Some of them allow commercial use of the content on their site, but many do NOT allow it.  There is nothing more annoying than having to export your content from one site and try to upload it to another because you’re out of compliance with the T&C.

The best choice for a commercial blog (like mine) is a hosted WordPress blog.  I chose and registered my URL, chose a hosting service, downloaded and installed WordPress, and started customizing my blog.  Next came content, and the rest is history.

This sounds very complicated.  Really, it’s not.

When I decided I wanted to start blogging I researched it pretty thoroughly.  Then I decided, heck yes, I wanted to be able to use my blog for commercial purposes!  So I decided to go all the way and create www.jenniferwurstmd.com, a website that belonged to me where I was in control of the content and how it was used.

When I want to learn something, I go find a book and read about it.  That’s my learning style.  So I found a few books that have been super-valuable in my blogging journey.

MLM, The Internet, And YOU

This ebook is well-written and practical.  Step-by-step instructions about how to build your blog are easy to follow.  I highly recommend it, it is a great investment.  Jackie Ulmer is a fantastic resource for those who are interested in internet marketing.

WordPress For Dummies

Could it get any more cliché?  Maybe not, but this is a great resource.

Now we’ve covered who should consider blogging and (briefly) how to get started.  Upcoming posts will discuss what to write about, how to connect with readers, how to find readers, creating a subscriber list, and how to market to your followers.

 

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What Is Blogging, And Should You Do It?

I’ve had a number of people ask questions about blogging.  What is blogging?  Why do I write a blog?  Should they start one?  What does one write about?  Why would anyone want to read it?  Many REALLY good questions.

Since I’ve been blogging for over a year and a half, I thought I would start a series of posts about blogging, offering my thoughts on many of these questions.

First of all, what is a blog?  A blog is a little like an online journal.  The original concept was a “web log” or series of journal entries posted online for others to read.  It was shortened later to “blog.”

Blogs can be about anything.  And I do mean ANYTHING.  There are blogs about every topic you can think of.  Fire up good ol’ Google and type in any random topic or bizarre question and chances are there are blogs out there discussing it.

My blog is, obviously, about health topics because I’m a family doctor and that’s what I do for a living.  It also (happily for me) is what I’m passionate about 🙂

So should you write a blog?  The answer is yes, if your goal is to reach people and connect with them.  Here are some examples of situations where blogging is a great fit:

1. You’re passionate about something.  My friend Cathy is a crusader against genetically modified food.  Another friend, Kim, has a daughter who has congenital heart disease.  If there’s something that gets you fired up, you should write about it!

2. You are GOOD at something.  My neighbor Kate is a very talented writer AND an accomplished musician.  The fact that she is still a teenager makes me eager to see what happens when she’s “all grown up,” LOL!  Her sister Emily fences for her college team.  Both girls have talents they could share with the world through a blog.

3. You have a product or service to sell.  My friend Ara is a podiatrist trying to consider whether blogging will help his practice.  (My answer is, of course, YES!)  People buy from people.  They especially buy from people they know, like and trust.  Blogging is a great way to not only connect with and build relationships with current customers but also to find new customers online.

Blogging is organic.  Readers forward emails to people they think will like the content, share your posts on Facebook and Twitter and other social media.

Blogging has become much more mainstream lately.  Chances are that you have at least one reason to start blogging yourself.  (I have at least three!)

QUESTION:  Does any of my three reasons to blog describe you?

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